Scottish agent saves £60,000pa and gets back 50hrs per week with Wooma
Martin & Co

How Martin & Co property managers cut inspection time from 1hr+ to 10 mins

1hr+10 mins

inspection time with no manual write-up

5-10 hours/week

reclaimed from evenings and weekend admin

140 properties

reported consistently across the portfolio

“People ask how we're using AI to level up our property management service. I have a simple answer: we use Wooma. Tasks that took hours, now take minutes.”

Miriam Nasif Property Manager, Martin & Co

An inspection used to end long after the property manager had left the property. At Martin & Co, a single visit meant photos on a phone, notes scribbled by hand, and then an evening back at the office turning it all into something a landlord could actually read. Today, the report is finished before they've reached the car.

That shift, from an evening job to an on-site one, is the story of how a Camden letting agency rebuilt its inspection process around Wooma, and what a portfolio of 140 properties looks like when nobody's chasing paperwork to keep it running.

Wooma Vision 2.0's AI image scanning in action

The problem: an inspection that never really ended

Before Wooma, Martin & Co's process ran entirely on manual effort. A property manager would walk a property, taking photos and writing notes as they went, then return to the office to build the report from scratch: transferring photos, typing up findings into a Word template, saving as a PDF, proofreading, and finally emailing it to the landlord and tenant.

Each step added time, and the template itself added risk. Word documents are easy to get slightly wrong: formatting slips, sections go missing, and no two reports quite look the same. Once photo transfer, write-up and proofreading were all accounted for, a single inspection could easily run to multiple hours, and a portfolio's worth of them didn't leave much room for anything else.

Filing was its own problem. Reports weren't saved in one consistent place, so a document that should have taken seconds to find could mean minutes of searching through folders instead, often at exactly the moment a landlord or tenant needed an answer.

The knock-on effect was personal as much as operational. Reports regularly needed finishing after hours, eating into property managers' evenings rather than staying inside the working day. And because each inspection took so long to process, it became harder to stay ahead of the ones still due, so the backlog had a way of growing quietly in the background.

Martin & Co went looking for something different: simple enough to use without training a team from scratch, affordable, reliable, and flexible enough to fit around a workflow that already worked, rather than replacing it wholesale. Wooma turned up as the top recommendation across both search engines and AI tools like ChatGPT, and on every one of those points, it fit. It also meant switching over from a workflow that had been in place for years, rather than starting from nothing.

The switch: a consultative rollout, live the same day

What made the difference wasn't just the software. The Wooma team came into the Martin & Co office in person, took the time to understand how the branch actually worked, and explained the platform clearly rather than simply handing it over.

The Martin & Co Camden team outside their branch on Crowndale Road, NW1
The Martin & Co Camden team outside their Crowndale Road office

Couldn't ask for a better technical partner, who can explain complex things clearly and focus the conversation on what we are trying to achieve as an agent when it comes to providing better service for tenants and landlords, and reducing the amount of time we are spending on admin work. The app keeps getting better all the time, and the Wooma team take feedback on board quickly.

Miriam Nasif

Property Manager, Martin & Co

The system was configured to Martin & Co's own requirements, down to what each inspection type needed to cover, and the branch was up and running on the same day the team visited.

The solution: a report that writes itself on-site

With Wooma, the report is built while the property manager is still in the property. Wooma's AI image scanning reads each photo as it's taken and writes up issues automatically, so there's no separate write-up step waiting at the end of the visit, and nothing left to reconstruct from memory back at the office.

Every issue it finds is categorised and ranked by severity, so the things that matter most are obvious at a glance, whether that's Martin & Co reviewing the report, a landlord deciding what to prioritise, or a contractor who needs to know what to action first. Wooma also recommends next steps based on what's noted in the inspection checklist, taking on work that used to be repetitive admin, and getting sharper the more it's used.

None of that depends on a strong signal. In properties with poor connection, Wooma keeps working regardless, and everything syncs automatically the moment a connection's available again. As Martin & Co put it, "it just works."

The finished report carries Martin & Co's own branding throughout, reinforcing the branch's identity on every document a landlord or tenant sees. It's signed off electronically, which gives the branch a complete audit trail of the inspection and any issues raised within it, and an AI-generated summary means anyone in the office can get immediate context on what was found without reading the full report line by line, so work keeps moving rather than stalling on one person's desk.

A Martin & Co branded inspection report, generated instantly and ready for landlords to review
A Martin & Co branded inspection report, generated instantly with the branch's own identity front and center

The results: hours back, and a portfolio running on one standard

The clearest change is the one property managers feel every day. Reporting time has dropped from over an hour to under 10 minutes per inspection, with the finished report ready before the property manager has even left the property. Across the team, that adds up to somewhere between 5 and 10 hours reclaimed every week, time that used to disappear into evenings and repetitive admin and can now go into the parts of the job that actually need a person.

The consistency shows up on the other side of the transaction too. Landlords have noticed the difference in the quality and reliability of the documents they now receive, enough that Martin & Co has been able to point to it as a genuine selling point for the branch. The AI image scanning that drives it isn't just faster, it's more accurate, catching things a rushed manual inspection might miss and giving both landlords and tenants a better service as a result.

That consistency now runs across all 140 properties Martin & Co manages through Wooma, every one of them reported the same way, to the same standard, regardless of which property manager carried out the inspection.

It's like having tech experts on speed dial. Wooma's team is always on hand to help us get more from the platform, regularly visiting our office to provide hands-on assistance and listen to our feedback.

Miriam Nasif

Property Manager, Martin & Co

What's next: a workflow with no manual step left in it

Martin & Co's next step is closing the last gap in the process: full CRM integration, so inspections file automatically without needing to be manually uploaded, and reports go straight to tenants and landlords without a person in the middle of that handoff either.

Alongside that, the branch is continuing to work with Wooma on sharpening the image scanning technology further, so it gets even more accurate at picking up issues during inspections, the same continuous improvement that's already taken reporting from over an hour to under 10 minutes.

Frequently asked questions

How much time does Wooma save on property inspections? At Martin & Co Camden, reporting time dropped from over an hour to under 10 minutes per inspection, reclaiming roughly 5 to 10 hours a week across the team that used to go into evening and weekend admin.

How does Wooma's AI image scanning work during an inspection? Wooma reads each photo as it's taken during the walkthrough and writes up issues automatically, categorising and ranking them by severity as it goes. That means the report is largely finished by the time the property manager leaves the property, rather than being built from scratch back at the office.

Does Wooma work without a strong internet connection? Yes. Wooma keeps working in properties with poor signal, and everything syncs automatically as soon as a connection is available again, so inspections don't need to be paused or redone.

How long does it take to switch to Wooma? Martin & Co Camden was live the same day the Wooma team visited its office. The rollout is consultative rather than self-serve: Wooma configures the system around how the branch already works, rather than asking the team to change its process to fit the software.

If your team is still losing evenings to write-ups, request a demo to see what an inspection looks like with Wooma.