For Midwinter Koval, the quality of the documentation it hands landlords isn't a back-office detail. It's the measure the business holds itself to every day. So when the Devon lettings agency found a platform that could produce richer reports in half the time, from a team that actually listened, the decision was an easy one.
Today, Midwinter Koval reports on 600 properties through Wooma, captures around 150% more information on every visit, and has seen disputes at the end of tenancy fall by 40%. Just as important to the team is how it got there: with a partner that feels less like a supplier and more like an extension of the office.
The problem: a platform built for a different era
When deposit schemes first arrived, the market settled on picture-heavy reports with very little written detail, and a generation of inventory platforms was built around that model. It worked for a while. But disputes over deposits have become more common, and holding a position at the end of a tenancy now takes far more in-depth evidence than a gallery of photos.
Midwinter Koval wanted to go further than the basics, with detailed, written evidence in every report and a technology partner that could help drive the business forward. They'd heard Wooma was offering something fresh, and after the first call, they knew it was the right fit.
The partnership: talking to the people who build it
What stood out from that first conversation, and every one since, is who's on the other end of the call. Wooma's team know their subject in depth, and Midwinter Koval is always speaking with someone who can build what they need, not a salesperson relaying requests to a roadmap they'll never see.
That shows in how quickly things move. Changes Midwinter Koval asks for are typically implemented within the same week, and the team is constantly looking for the next improvement rather than waiting to be asked.
Wooma's customer service is top-tier. They're only ever a phone call away, they come back to us immediately, and they listen. They're highly technical, but they explain everything in a way anyone can understand. They bridge the gap between tech and property really well.
Bekki Lidstone-Brown
Lettings Administrator, Midwinter Koval
The switch: live in under 24 hours, nothing left behind
Switching systems is usually the part agents dread most. For Midwinter Koval, it was the smoothest part of the process. Wooma Vault moved the business across and backed up its entire historical record in under 24 hours, with 100% of its data transferred successfully. Every document arrived intact, ready to be copied straight into new reports.
The team had never seen a transfer between systems go so smoothly, and couldn't have asked for more from it.
The solution: more detail, in half the time, by anyone in the office
Wooma's AI image scanning does the heavy lifting on every visit, generating detailed descriptions from photos in seconds. Reports now capture around 150% more information than before, without anyone typing more into a form to get there, and they're produced in half the time or less.
Just as valuable is who can now produce them.
Even the people in our office who struggle most with technology find Wooma easy to use. As long as you can take a photograph, Wooma takes care of the rest. There's no training required.
Bekki Lidstone-Brown
Lettings Administrator, Midwinter Koval
That ease of use changed a bigger decision for the business. Midwinter Koval had been considering bringing in an external company to carry out its inventories. With Wooma, it can keep that work in-house, which matters to an agency whose service to landlords is built on knowing its properties first-hand.
Wooma means we can keep our inventories in-house rather than bringing in someone external. It saves us money, the reports are higher quality, and we know exactly what's going on in our properties, which is part of the service we provide.
Andrew Koval
Director, Midwinter Koval
Wooma also syncs automatically with SME, Midwinter Koval's lettings software, keeping properties, documents and updates aligned between the two platforms without anyone re-entering the same information. You can see everything Wooma connects to on our integrations page.
The results: better documentation, fewer disputes
The extra detail in every report is doing real work. Outgoing tenants can see clearly, from the report itself, exactly what condition a property was in and why any end of tenancy deductions have been made. With a fully online process for adding their own feedback, tenants get a clear, transparent record of a property's condition before they move in, during their stay, and after they move out. Disputes at the end of tenancy have fallen by 40% as a result.
Landlords have noticed the difference too. The quality of Midwinter Koval's documentation, the metric the business works on every day, has visibly stepped up, and it's now consistent across all 600 properties, regardless of who's behind the camera.
What's next: an extension of the team
Midwinter Koval is now deepening its technical relationship with Wooma, automating more of the business and continuing to raise the standard of service for landlords and tenants across Devon.
If you're looking to transform your lettings business with AI, Wooma is the partner you want. It's like an extension of your own team, and they really care about getting you the results you're after.
Andrew Koval
Director, Midwinter Koval
For Andrew Koval, the reason is simple: Wooma is helping Midwinter Koval provide a better service, and the business sees it as a long-term strategic partner.
Frequently asked questions
How much faster is reporting with Wooma at Midwinter Koval? Reports are produced in half the time or less, even though they now capture around 150% more information on every visit.
Has Wooma reduced tenancy disputes for Midwinter Koval? Yes. Disputes at the end of tenancy have fallen by 40%, because richer, more transparent reports let landlords and tenants see exactly what condition a property was in and why any end of tenancy deductions have been made.
How long did it take Midwinter Koval to switch to Wooma? Wooma Vault moved the business across and backed up its entire historical record in under 24 hours, with 100% of the data transferred successfully.
Does Wooma integrate with SME? Yes. Wooma syncs properties, documents and updates with SME automatically, so nobody re-enters the same information in two places.
Do staff need training to use Wooma? No. As long as someone can take a photograph, Wooma takes care of the rest, which means even the least technical people in the office can produce a full report.
Can letting agents keep inventories in-house with Wooma? Yes. Midwinter Koval had been considering an external company to carry out its inventories, but with Wooma it keeps that work in-house, which saves money and produces higher quality reports.
How many properties does Midwinter Koval manage with Wooma? Midwinter Koval reports on 600 properties through Wooma, all to the same standard regardless of who carries out the visit.
If you want richer reports, in half the time, from a team that listens, request a demo to see how Wooma can raise the standard of every report across your portfolio.